JUSTIN BOOTS

Life was tough in the Old West and Justin Boots was there.  Tagline: "Notorious For Having a Good Reputation"

JUSTIN BOOTS WIKIPEDIA TAKEOVER:  Real Wikipedia entries on famous figures of the Wild West are hacked.  
History is rewritten to show the pitfalls of wearing the wrong footwear.

Buffalo Bill loses a leg from wearing Uggs.

Billy The Kid died as a kid.