GOLD’S WASABI SAUCE

Print Campaign

Experiential: SAVOR THE SUFFERING

The harrowing sensation of wasabi hitting your sinuses is not easy to describe but perhaps some guided imagery can help. Gold’s Wasabi presents an in-store VR taste test experience that begins in the lush green wasabi farms of Japan’s Tzu Peninsula and ends on a psychedelic finale synched to a self-directed taste test. Savor the Suffering.